adidas’ File-breaking Franchise Dominated in 2022

• 8 World Championship titles. 2 damaged world information. 50% of all Main Marathons received. 2022 belonged to the ADIZERO franchise.
• Propelling the likes of Lyles, Chebet, Kipruto, and Tola to victory, the ADIZERO franchise options floor and record-breaking know-how and innovation
• The complete line-up of ADIZERO merchandise might be bought by way of the adidas app, on-line  https://www.adidas.com/adizero-running and in retailer

A yr to recollect. 2022 has been extraordinary for adidas’ ADIZERO franchise. From serving to athletes win main marathons, to breaking world information on the World Athletics Championships in August – the ADIZERO franchise was entrance and centre throughout these pinnacle moments.

Alberto Uncini Manganelli, GM of Working and Credibility Sports activities at adidas, stated: “After an unprecedented 2021, with 7 world information damaged and profitable 54% of the highest 50 highway races, in 2022 our adidas household, our crew – athletes, coaches, managers and ADIZERO – stood collectively on the high of the rostrum greater than every other model within the World Main Marathons. From the monitor to the highway, it’s been one other unimaginable yr to recollect, rewarding the fervour and dedication to make our athletes the perfect, pushing boundaries and rewriting historical past. Solely the most effective for our athletes.”

A YEAR IN NUMBERS

adidas athletes confirmed up sturdy in Oregon, securing 8 titles and 4 damaged information, together with:  

• Tamirat Tola making historical past within the Males’s Marathon, by taking dwelling gold and smashing the World Athletics Championships document which has stood since 2009 sporting the ADIZERO Adios Professional 2.
• Shaunae Miller-Uibo turning into World Champion within the ladies’s 400m within the ADIZERO Prime SP2.
• Tobi Amusan setting a brand new World File within the 100m hurdles semi-final with a time of 12,12 seconds earlier than storming to gold within the remaining, while sporting the ADIZERO Avanti.
• Noah Lyles reasserting his standing because the World Champion within the Males’s 200m, taking dwelling gold and smashing the American document on the similar time sporting the ADIZERO Prime SP2. After this, Lyles ended his season by profitable the Diamond League Ultimate 200m in 19.52 seconds in Zurich, Switzerland, giving him 5 of the 13 quickest instances in historical past.

The ADIZERO dominance continued within the Main Marathons, with adidas athletes taking the highest spot on 50% of the podiums this yr. Victories included:

• Peres Jepchirchir profitable the Boston Marathon in April sporting the ADIZERO Adios Professional 2, cementing herself as an all-time nice.
• Evans Chebet storming to victory on his debut within the Large Apple sporting the ADIZERO Adios Professional 3. the primary man to win the Boston and New York marathons in the identical yr since 2011, this victory additionally marked his fifth win in his final six marathons.
• Benson Kipruto profitable the 2022 Chicago Marathon sporting the ADIZERO Adios Professional 3, smashing his PB on the similar time.  
• Amos Kipruto securing his first World Marathon Main victory on the 2022 London Marathon sporting the ADIZERO Adios Professional 3. 
• Tigist Assefa working the third-fastest marathon of all time on the 2022 Berlin Marathon, sporting the ADIZERO Adios Professional 2, breaking the course document by nearly three minutes and breaking her private greatest by over 18 minutes.  

Recent from his marathon victory in New York, his fifth victory from his final six marathons, Evans Chebet stated: “Once I put on an ADIZERO shoe, I do know that nothing is unimaginable. The ADIZERO Adios Professional 3 has undoubtedly helped me obtain my targets this yr.”

After serving to the world’s greatest runners smash 9 World Data prior to now two years, the adidas ADIZERO franchise has undoubtably confirmed its dominance. And now, adidas is leveraging a number of the ground-breaking know-how behind the information within the new ADIZERO SL. Designed to assist runners propel their coaching to the subsequent degree, the ADIZERO SL represents the democratization of profitable – an elite-level working shoe, at a extra accessible value level.

NOTES TO EDITORS: 

THE ADIZERO LEGACY 

The story of ADIZERO started in Berlin on twenty eighth September 2008 with Haile Gebrselassie, who launched the world to the ADIZERO ADIOS 1 by shattering his personal World File to turn into the primary particular person to interrupt the two:04hr barrier.

The last decade that adopted the record-breaking day belonged to ADIZERO and noticed the introduction of the ADIZERO ADIOS PRO 2, the ADIZERO BOSTON 10, the ADIZERO PRIME X, the ADIZERO TAKUMI SEN 8, the ADIZERO ADIOS PRO 3 and the ADIZERO PRIME X STRUNG.

DESIGNED FOR SPEED – THE ADIZERO ADIOS PRO 3

Earlier this yr (June, 2022), adidas unveiled the newest iteration to the ADIZERO franchise: the ADIZERO Adios Professional 3. The shoe, constructed for velocity, has already proved its value this yr, serving to the likes of Evans Chebet and Benson Kipruto storm to victory in Main Marathons.

The ADIZERO Adios Professional 3 options:   

• ENERGYRODS 2.0 – Carbon power rods which have been beforehand separate, are actually a single construction for harmonious stiffness. Embedded within the midsole and working parallel to the metatarsals.
• Lightstrike Professional foam – The midsole consists of two ranges of resilient Lightstrike Professional foam, offering runners with cushioning and power return to help them on longer races starting from half to full marathons.
• New higher – New light-weight higher, designed to be race-ready and supply help for athletes the place they want it most.
• Continental rubber outsole – Serving to runners keep on monitor, the silhouette is constructed with a Continental rubber outsole with traction to assist take corners at quick tempo.

This product is made partly with a sequence of recycled supplies – only one resolution that can assist finish plastic waste.

WIRED FOR SPEED: THE BOUNDARY-BREAKING ADIZERO PRIME X STRUNG

A working shoe wired for velocity, the ADIZERO Prime X Strung is the primary time a shoe from adidas’ record-breaking ADIZERO vary encompasses a data-driven Strung higher. Designed with out limitations to amplify the important thing options of the document breaking ADIZERO vary and to push the bounds of know-how, the data-driven X Strung higher is coded thread by thread. Achieved with exact use of fabric, the higher offers a seamless, light-weight cocoon across the foot, offering runners consolation and help.

ABOUT ADIDAS  

adidas is a worldwide designer and developer of athletic and life-style footwear, attire, and equipment with the mission to be the most effective sports activities model on this planet. As an innovation and design chief, adidas engineers the most effective in high-performance merchandise to make athletes higher, sooner, and stronger and creates a spread of traditional and contemporary life-style and high-fashion strains.

For extra info, please go to: adidas.com